De Beers
De Beers, a jeweler with more than a century of work behind it, is synonymous with classic diamond jewelry. The house introduced the phrase ‘A Diamond Is Forever,’ a line that set diamonds beside the idea of lasting love. The collection joins modern design to a beauty that does not date, and every piece carries the craftsmanship the house is known for.
The team has worked across many productions, making more than 50 films for De Beers. The body of work runs from social content to digital advertising, and from location shoots to the campaigns that open an event.
Storytelling structured to endure
The in-house team at Michèle Victoria (MuseVision) supported the marketing of De Beers, contributing to content for a house that is long established and recognized around the world.
Named for the meeting of sky and earth, the Horizon Collection is a contemporary set of delicately dynamic pavé diamond rings, an expression of light without limit.
Michèle Victoria (MuseVision) was asked to capture that idea across a full set of assets: a campaign film, accompanying stills, and a record, in film and photography, of the rings being made by the artisans in the Paris atelier.
Inspired by the scale of the natural world, the ‘Portraits of Nature’ collection is a testament to the intricacy of animal life and of precious stones. Conceived as high jewelry, it moves across cuts, shades, and rough gems, all in the ethically sourced quality De Beers is known for. Five sets, each holding a single animal: Greater Flamingo, Monarch Butterfly, Electric Cichlid, Knysna Chameleon, and Chapman’s Zebra. A vivid celebration of the natural world in its most glamorous form.
