Off-White

Founded in 2012 as PYREX VISION, Virgil Abloh’s luxury label was then renamed Off-White, a term he described as the gray area between black and white, the color off-white. From the start the house drew global attention, and countless collaborations with leading creatives across streetwear, fashion, art, and music.

With Virgil Abloh as creative director, an Off-White runway was always a particular high point of Paris Fashion Week. Marked by his tenure as creative director of Louis Vuitton Men’s in the same city, the womenswear joined sophistication to a creativity that broke ground.

Storytelling structured to endure

The films show Abloh at work, and appearances by Bella and Gigi Hadid, Adut Akech, and Karlie Kloss.

Client

Off-White

Project

Off-White

Credits

Michelle Miller
Victoria Ashbourne

Services