Pearl Paris
Pearl Paris is a sustainable fashion house that joins classic elegance to a 1970s spirit. Made in the UK, the garments use carefully sourced fabrics and are produced by a small family business.
Under master tailor Carol Alayne, who has more than 30 years on Savile Row, the house, founded by Laura-Sophie Bachler, emphasizes the timeless style of a golden age of music and fashion, and a standard of quality and sustainability.
Where design carries commercial weight
Through responsive design and immersive storytelling, Michèle Victoria (MuseVision) holds the ethos of Pearl Paris, and draws a visitor into a shopping experience that closes the distance between the digital and the tactile.
Each collection, or ‘Volume,’ named for the idea of a musical album, is built on a strong theme and a set of musical references: the Laurel Canyon era of American rock and folk, when Joni Mitchell, Jim Morrison, and Frank Zappa, among many others, lived at the center of Californian counterculture; or the musical mix of 1970s New York. To honor those references, we designed immersive landing pages that could be adapted to tell the story of each season.
Laura-Sophie Bachler and Carol Alayne, Founder and Creative Director.
A fashion website comes alive when a strong campaign has been made for it, whether that is a location shoot or a series of fashion films.
