Arcminute
Arcminute is a fashion house with a distinct reading of streetwear. Founded by a Ghana-born, London-based designer, it is shaped by origin, and by culture, travel, and community. The signature is loud graphics, logos, and tonal color, all of it visible in the collection.
Michèle Victoria (MuseVision) took on a full rebrand and e-commerce project. It began with a complete reworking of the fashion website: a site that was visually exact and also clear to use, so a visit would feel uninterrupted.
Where design carries commercial weight
The build produced a robust e-commerce site shaped to the client’s needs. The elements of the site were brought together into a platform that is efficient and engaging.
A strong e-commerce presence was central. Michèle Victoria (MuseVision) set up an online store that was visually considered and easy to move through, so the experience of shopping would be clearer.
Alongside that, Michèle Victoria (MuseVision) put a social strategy in place, to raise engagement and visibility, and ran focused digital campaigns so the presence online would speak to the audience the brand had in mind.
The film team made two campaign films. Shot on location by a local team in Ghana and in Morocco, they hold the character of each place, and give the campaigns a sense of authenticity and cultural weight.
