ARNE
Founded by two brothers in 2018, ARNE is a contemporary clothing label known for minimal design of a high standard: simplicity that lasts, and a modern versatility. A commitment to premium materials and a refined aesthetic produces wardrobe essentials in which function and style are in balance.
When ARNE came to Michèle Victoria (MuseVision), the next project was clear: a campaign film that would reflect the personality of the brand and present the collection in a way that holds the eye. The location was Ghost House, a modern home partly set into the landscape, designed by BPN Architects. Its clean contemporary architecture was the right ground for ARNE’s minimal aesthetic.
Storytelling structured to endure
For the campaign film, the visuals stayed simple and sophisticated, in line with the ARNE signature. Every detail was considered, so the clothing and the architecture could take the center. For the Black Friday films we turned that atmosphere over: darker tones, glitch, a moodier air, a contrast that asked for attention. The point was a Black Friday campaign that could not be overlooked.
Social content has to meet a modern audience, and for ARNE it had to match a clean, minimal style. The answer was simple studio films, focused on the understated details that define the design: subtle blocks of color, and a simplicity of line.
Film production is one of our services. Michèle Victoria (MuseVision) made short films that travel across platforms, from Instagram and TikTok to digital advertising and larger screens. Each piece holds the minimal aesthetic and keeps the image fresh.
Everything was shot in ARNE’s own studio, with Michèle Victoria (MuseVision) taking the production, the filming, and the edit. The result was sleek, adaptable, and precisely of the brand, a connection with the audience that feels unforced and true.
