Fernando Jorge
Fernando Jorge is a luxury jewelry designer. He draws on the ease and beauty of his native Brazil. Locally sourced gemstones and a signature of fluid gold have given the work a global audience.
With a loyal private clientele and prestigious international stockists, Fernando Jorge set out to strengthen direct-to-consumer sales through a more exacting e-commerce experience.
The work continues to hold a global audience.
After an audit and a refresh of the visual identity, including typography and color, Fernando Jorge asked Michèle Victoria (MuseVision) to move the store onto a new platform and rethink the e-commerce experience: back end and front end, UX, and design.
Fernando Jorge wanted to leave WooCommerce for Shopify, the standard platform for e-commerce. Shopify offered ease of use, a strong set of tools, and room to scale.
Homepage
Jewelry e-commerce, reimagined with a contemporary editorial feel.
The aim was a contemporary shopping experience, without friction for the client or for the team inside the house. The result is a modern luxury store that shows Fernando Jorge’s jewelry and strengthens the experience of the brand.
Collection & product page
We worked from design. The digital space was reimagined with a clean, editorial feel. Campaign imagery was given room, so the artistry and the craft of each piece could be seen. Navigation is sleek and intuitive, so a collection can be explored without interruption, and the updated back end makes the store easier for the Fernando Jorge team to run.