Tiffany & Co.
Founded in 1837, Tiffany & Co. is a house of fine jewelry, recognized worldwide for its craftsmanship and its distinctive blue boxes. As bound to New York as the yellow cab, the label has held a reputation for elegance, sophistication, and enduring style for nearly two centuries.
The installation and opening night of ‘Vision & Virtuosity’ at the Saatchi Gallery, London.
For the launch of the landmark ‘Vision & Virtuosity’ exhibition at London’s Saatchi Gallery, Tiffany & Co. asked Michèle Victoria (MuseVision) to capture activation content in stills and moving image. We covered the build of the exhibition, walkthroughs of the show, off-site activations, and the opening night.
The Tiffany & Co. team provided a content plan, a schedule of deliverables and dates, and visual references to guide the production. MuseVision brought an agile, disciplined team so the deadlines would be met at an exacting standard.
Through the build, we recorded the construction and installation of the key exhibition elements. Time-lapse cameras were set in three hero rooms for the length of the build, and stills and film crews were on site across several shoot days.
Just before opening night, we recorded the finished rooms and a VIP walkthrough with Blackpink’s Rosé, in a single day with stills, film, and sound, turned around in 24 hours.
Tiffany & Co.
“‘Vision & Virtuosity’ celebrates the House’s most defining moments, showcases the incredible collection of archives and exemplifies why Tiffany & Co. is such an iconic brand.”
Alexandre Arnault
Executive Vice President, Product & Communications
The ‘Vision & Virtuosity’ red carpet.
The red-carpet opening brought celebrity ambassadors and VIP guests. MuseVision’s photography and fashion film units worked through the evening to capture the charge and the glamour, then delivered every final asset within 12 hours of the event’s close.
